Dove: Beauty Brands Doing Us Dirty

Clearly Dove’s marketing team is a joke. I do not understand how this advertisement went through several people and was still approved to be released to the public as a selling point for soap.

 Image: Google Pictures

Image: Google Pictures

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What exactly were you trying to say Dove ? And how exactly did you think that the public would perceive this message ?

Black women continue to be the most disrespected person in America, taking shots from every angle imaginable. It’s as if it’s normal to publicly belittle Black women, and the media is the channel by which this message is spewed.

We still have not gotten over the Shea Moisture commercial fiasco, and how this ?

The very companies we support either disregard us as a valuable market or make a mockery of our appearance to sell their products. Ultimately, we are fed up.

As a Black woman developing a strong sense of self love in this society is a daily struggle.  Everyday we wake up to our culture being for sale, appropriation, discrimination and being ridiculed for our appearance.

Society constantly picks a part our features and chooses what part of our face and body is “acceptable” or trendy and discards the rest as trash instead of celebrating the aesthetics and REAL diversity that is a Black woman.

Diversity My Behind

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I don’t know how on Earth Dove thought that this ad celebrated diversity, and sadly enough this was not the first instance a subliminally hinted at Blackness equating to dirtiness.

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Feels all too reminiscent of Pears’ Soap advertisements which was used as a point for the The White Man’s Burden (1899) where it was insinuated that it  is the White Man’s job to teach the virtue of cleanliness to all of those who aren’t. A motion toward imperialism and colonialism. (But that’s an entirely different topic.)

I don’t know how Shea Moisture’s marketing team thought their commercial celebrated diversity, when they excluded representation for a big part of their sales the sistas on the dark end of the color spectrum, with the coily hair textures.

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Beauty brands only include us when it’s beneficial, and have the nerve to throw shade at brands like Fenty Beauty, created by and for Black women, and not JUST Black women. Rihanna didn't even throw shade at women of other complexions or ridicule them in an attempt to sell her product.

Interestingly enough the makeup companies that like to group the “medium and dark” shades as one, limiting our options, had the nerve to claim that having a plethora of shades is nothing new to them. Girl bye.

But about Dove...are we really about to boycott ? Or just be really mad for a little while ? What are we really going to do ? There are so many parties at fault.

  • The person responsible for pitching the idea
  • The person(s) who approved this idea
  • The women in the commercial - assuming that they were told about the vision of the commercial how could she, as a black woman partake in shooting this commercial ?

How do we get these companies to understand that we as Black women are tired of being ridiculed, picked apart and labeled as undesirable ?

Dove issued an apology “Dove is apologizing for a Facebook ad it says “missed the mark in representing women of color thoughtfully.”

Y’all missed the mark alright.

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